Hi. I’m Zoe
Curating designs with unique systematic thinking
I am an Art Director with over nine years of experience leading omnichannel creative, with a strong focus on paid digital and performance-driven design. With a background in science, I bring an analytical, systems-first mindset to creative problem-solving, using data, testing, and iteration to drive efficiency, elevate KPIs, and support measurable business growth.
Alongside traditional art direction, my work has evolved to include AI-powered creative systems. I integrate generative AI into both small and large-scale workflows, from rapid ideation and asset refinement to character consistency, web design, and scalable design systems built in Figma. This allows teams to move faster while maintaining brand cohesion, creative quality, and strategic intent.
I have led and mentored cross-functional teams across B2B and B2C environments, balancing creative vision with operational clarity. Whether directing paid media, building modular systems, or collaborating with stakeholders in regulated industries, my focus remains the same: creating impactful design solutions that align creative excellence with business objectives.
Key Skills:
Art Direction, Creative Systems, AI Integration, B2B, B2C, D2C, Omnichannel Design, Paid Social, Performance Creative, Design Systems, Lead Generation, Brand Strategy, Motion Graphics, Storyboarding, Photography, Photo Manipulation, Web & Digital Design, Pharma & Regulated Industries, Client Presentation, Project Management, Compliance, Adobe Creative Suite, Figma, Ceros
Brands I’ve Worked With:
Amazon, Wawa, Acuity Lighting, Comcast, Chase Bank, Intuit, Tarte, Beekman 1802, QVC, Best Egg, Trust Pilot, Dyson, Xumo, Roku, LG, Google & more.